The core systems of record for marketing
that provide a common way of orchestring the experiences across channels and applications,
including operational managment and measurement,
with the ultimate goal of driving customer engagement.
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Technology trends have the potential to drive significant
disruption and deliver significant opportunity. Digital trends such as autonomous things,
blockchain, digital twins and smart spaces are rapidly approaching maturity.
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This continuous technology innovation will enable the
alignment of the physical and digital worlds and create competitive advantage for some. Are you
ready?
The AMA’s definitions of marketing and marketing research are
reviewed and reapproved/modified every three-years by a panel of five scholars who are active
researchers.
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
A brand is a name, term, design, symbol or any other feature that
identifies one seller’s good or service as distinct from those of other sellers.
